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| My Alternative Logo for TMP |
I've got no issues with being banned. TMP is a privately run site and can choose who can have access to the "service" and who can't. I was a free user and really don't have any rights to access. The degree to which these decisions are good business practice is another matter but the proprietor both makes those decisions and deals with the ramifications.
Against my better judgement, I hopped onto the site to see what was driving the new traffic and was was not surprised to see there is yet another flame war. This one was a bit different as it wasn't with a competing forum or subgroup of TMP users but with an Advertiser in the form of Richard Clarke owner of the TooFatLardies rules publishing company. TMP's revenue model is add driven and getting into a public snit with an advertiser seems to be really, really silly. I suspect Mr Clarke has also learned the lesson about wrestling with a pig in his pen. You just get muddy and the pig kind of likes it.
For fun, I looked up TMP's traffic stats - I use a number of paid tools for investment purposes but even TMP's self reported stats tell a pretty damning. Lets just look at those self-reported stats:
Hits. Avg Daily Visitors
2Q'17: 24.7MM. 4Q'17 8.9k/day
2Q'20: 15.0MM. Current. 6.6k/day
Wow - that's a 40% decline over three years. To honest the decline is even worse once traffic for 'bots are separated out but an ominous trend when overall online traffic metrics are skyrocketing. Theres a similar trend in terms of average daily visitors which has declined for just over 8.9k/day in 2017 to a current level of 6.6k/day.
While it is tempting to just continue to beat up TMP and they sure make it easy to do so, similar sites like the Lead Adventures Forum are also seeing traffic declines - not nearly as large but still steadily down.
The tabletop industry as a whole has never been better - so why are these general purpose sites seeing a decline in both traffic and business relevance?
In my opinion, there are several factors at play from both a consumer and business perspective. Now just because I say it doesn't mean its accurate and your milage may vary.
Consumers:
Like or hate Facebook, general purpose platform like it are winning the consumer eyeball wars because they work and provide a single user interface to use. Special purpose forums like TMP have their own unique infrastructure and interface (I never really figured how to post pictures on TMP) and that creates a form of user "friction" and a tech backlog as they just dont have the resources to keep pace with the competition. Both facebook and Youtube have a simple interface that once you learn it it works for every site / group / topic your interested in. One of my main uses for TMP was reference material on uniforms and other historical minutia - now there are innumerable Facebook groups on the same topics with integrated images and a simple user interface. Other than watching the spectacle of people squabbling over how HMGS should run a convention, I really have no effective use for TMP.
Business:
The internet has made it even easier for a business to interact directly with its customers on a global basis. A small manufacture of historical figures used to have to market through physical game conventions (the vendor booth) or sites like TMP or magazines to announce and sell products. Now they can reach out directly or use very sophisticated marketing tools to target their audience. Throw on top of that the evolution of platforms like "KickStarter" which effectively perform a combination market test and trade finance platform and the need for an intermediary site really needs to be questioned.
In real life, I'm a very active tech investor and have observed these trends impacting a number of industries. I am intrigued by the impact and implications these forces will have on the historical gaming industry and will be doing some more research on the topic. The downside of that for you is there will be a few more really boring "business trend" posts on the blog.
Back to TMP - I fear the site and, others like it, are condemned to a continual downward slide in relevance and economic viability., with the only variation being the slope of the decline. Like large format department stores, their value in the delivery chain has been supplanted by superior technology. I suspect the questionable decisions of TMP's owner will hasten it's demise but that's just speeding up the inevitable.




